Shure MV88+ Video Kit
Coordinating a Canadian media relations campaign and creating bilingual media kits.
The Shure MV88+ Video Kit combines a stereo condenser microphone with a tripod and smartphone mount.
The Shure MV88+ Video Kit blog and product review campaign launched in mid-June 2019. I asked two public relations agencies to contact Canadian journalists and bloggers covering consumer electronics. Proof in Toronto handled English-language Canadian media; my client Capital-Image handled Quebec.
I created bilingual media kits containing product images and videos, a user guide, a brochure and a guide to creative setup options. I also wrote the initial outreach email to journalists and bloggers.
The campaign’s key messages were:
- Turn your phone into a professional video recording kit
- Compatible with iOS and USB-C
- Available from Long & McQuade and Amazon
Results:
I used the Meltwater media monitoring platform to measure campaign results and collect coverage from the various reports.
Media Impressions:
8 879 692
TV/Radio stories:
11
Newspaper/Magazines/Blog stories:
18
Here is a selection of the media outlets that covered the campaign
